What is a Location Agency?

What makes an advertisement or photo shoot successful? You might immediately think of the product, subject, or storyline. While these are key elements, they don’t stand alone. The setting plays a vital role in shaping the overall impact of a campaign. A well-matched location enhances a brand’s message, while the wrong one can work against it.

Finding the right location isn’t just about picking a picturesque spot—it requires a keen understanding of the creative vision, logistical considerations, and the practicalities of the shoot. This is where a location agency, like The Location Guys, comes in.

 

What Does a Location Agency Do?

A location agency specialises in pairing brands and creatives with the ideal setting for their shoot. At first glance, this might seem straightforward, but the process involves careful selection, negotiation, and planning.

At The Location Guys, we manage an extensive portfolio of shoot locations across the UK. Our collection includes everything from contemporary city apartments and grand countryside estates to industrial spaces and purpose-built photography studios. Whether you need a stylish London townhouse, a coastal retreat, or a rustic barn conversion, we offer diverse options to suit your creative vision.

Clients can browse our location library or provide us with a brief, and we’ll curate a selection of suitable spaces. While some shoots call for an obvious choice, others require a more refined search to match the brand with the perfect backdrop.

Beyond sourcing locations, we also handle contracts, ensure all necessary permissions are in place, and facilitate a smooth process for clients and property owners. We take care of the details so you can focus on the creative execution of your project.

 

Factors to Consider When Selecting a Location

Choosing a location is about more than aesthetics. An experienced location agency looks beyond the surface, considering key practicalities such as:

• Natural Light – Most shoots take place during the day, so well-lit spaces with large windows are ideal.

• Access – Ease of transport is crucial, especially for shoots involving large equipment or crews.

• Parking – On-site or nearby parking solutions help keep logistics simple.

• Neutral Décor – Versatile spaces allow for easy transformation to suit different creative needs.

• Crowds – If filming in a public space, it’s important to know when it will be least busy to avoid disruption.

• Unique Features – Whether it’s a grand staircase, an infinity pool, or a striking architectural element, standout features can elevate a shoot.

While you may have a strong vision for your project, a location agency’s experience ensures every detail is considered before committing to a space.

 

Types of Locations Available

The Location Guys offer a wide selection of locations, covering everything from modern cityscapes to picturesque countryside retreats. Below is an overview of the types of locations we provide:

• London Locations

London is home to a wealth of unique shoot locations. From elegant period townhouses and contemporary apartments to stylish warehouse conversions and rooftop spaces with skyline views, the city offers diverse backdrops for photo shoots and film productions. Whether you need a penthouse for a luxury brand campaign or a characterful Georgian home for a period drama, we can help you find the ideal London location.