Choosing The Right Shoot Location

Choosing the right shoot location is one of the most important decisions you’ll make during any production—whether it’s a fashion editorial, product campaign, lifestyle shoot, or film project. A great location can do more than provide a backdrop. It sets the tone, shapes the lighting, influences the mood, and ultimately brings your creative vision to life.

At The Location Guys, we’ve worked with photographers, filmmakers, stylists and production teams across the UK and beyond. We know what makes a space stand out on camera, and we’ve seen first hand how the right location can elevate a shoot from good to unforgettable.

Start with the Creative Vision

Every shoot starts with an idea, and your location should be an extension of that vision. Whether you’re working with a detailed brief or building something from scratch, ask yourself what the space needs to say. Is it calm and natural? Industrial and raw? Opulent and styled? The aesthetic of your location should align with the look and feel you’re aiming to create.

We always encourage clients to visualise the end result. If you’re producing a sun-drenched lifestyle campaign, you’ll need great natural light and a setting that feels lived-in and warm. Shooting a fashion editorial with bold styling? You might need clean lines, contrast, or unique architectural elements. Getting clear on the look early will help narrow down your search—and save time during the recce process.

Consider the Practicalities Early On

As much as we all love a beautiful space, practical considerations are just as important. Think about logistics from the outset:

Does the location have enough space for your crew and kit?
Is there access to power?
Can you load in easily, especially if you’re using large equipment or set builds?

We’ve helped many clients avoid last-minute issues by identifying and addressing concerns such as access restrictions, tight stairwells, or parking limitations before they became problems. Our goal is to make your shoot day as smooth and stress-free as possible.

Lighting Is Everything

Natural light is a photographer’s best friend, and the quality of light in a space can make or break your shoot. Look for locations with large windows, high ceilings, or even skylights to maximise available light. Alternatively, if you need a controlled environment for moody shots or consistent lighting, studios with blackout options and built-in rigs may be your best bet.

We’re always happy to guide you toward the best options depending on the time of year, time of day, and the direction of light. Because let’s face it—no one wants to fight the sun all afternoon or rely on artificial lighting when the right space could do the job naturally.

Match the Vibe to the Brand or Brief

Every brand has its unique visual language, and the location you choose should reflect that identity. A heritage fashion brand might call for a Georgian manor or stately home, while a clean, contemporary product shoot might suit a minimalist apartment or industrial warehouse.

When clients come to us with a brand brief, we often shortlist a range of locations that match the tone they’re aiming for—helping them find the space that not only looks beautiful but also feels right for the message.

Think About Sound and Privacy

If you’re recording video or capturing sound, acoustics and background noise are huge considerations. Locations near busy roads, flight paths or construction sites can be tricky, especially without the right soundproofing. Likewise, for intimate or high-profile shoots, privacy is essential.

We offer a range of secluded county properties, sound-treated studios, and locations with flexible breakout areas and green rooms so your team has space to work without interruption.

Plan for Weather and Seasonality

We all love a beautiful outdoor location, but the British weather doesn’t always play along. Having a backup plan—whether it’s an on-site indoor space or a nearby secondary shoot location—is always a smart move.

Some locations also undergo significant changes with the seasons. A garden that’s lush and vibrant in summer may look bare in winter. If your shoot is seasonal or time-sensitive, let us help you plan accordingly.

Permits, Access and Transport

Location logistics matter. Is it easy to get to? Are there transport links nearby? Is there step-free access or enough parking for your crew?

All our locations are vetted for commercial use, and we can advise on any permits you may need, particularly for outdoor or public settings. We’ll also help you coordinate everything from key access to delivery schedules so the shoot runs smoothly on the day.

Avoid Distractions on Set

Busy public locations might look great in theory, but in practice, they can introduce a host of issues—from curious passers-by to photobombers and noise disruptions. Wherever possible, opt for spaces where you can control the environment.

Our private residential locations in London, secluded estates, and lockable studios are ideal for uninterrupted shooting and keeping your production on schedule.

Balance Budget with Impact

Not every shoot requires a lavish mansion or a sprawling countryside estate. Sometimes, a compact, characterful flat or a blank canvas studio is exactly what you need. We cater to a wide range of budgets and are always happy to suggest spaces that offer maximum impact without straining your resources.

Please let us know your budget upfront, and we’ll help you make the most of it—without compromising style or substance.

Trust Your Instincts (and Ours)

Sometimes, the right space feels right. And sometimes, what looks perfect in photos doesn’t quite live up to expectations in person. That’s where a location scout—or a quick recce—can make all the difference. We’ll walk you through the space, answer your questions, and help you visualise the shoot before the cameras start rolling.

Our experience enables us to identify red flags early and highlight the small details that will make your shoot truly stand out.

Let the Location Work for You

An excellent shoot location should do more than look good. It should inspire, support your team, and help your creative vision shine. Whether you’re producing stills, video, branded content, or editorial features, the right location is the foundation upon which everything else builds.

At The Location Guys, we don’t just hand over the keys—we’re here to guide you every step of the way. From the initial concept to the shoot day, we’re on hand with expert advice, tailored suggestions, and access to some of the most unique and inspiring spaces in London and beyond.

We’re here to help. Get in touch today and let us know what you’re planning. We’ll help you find the perfect setting for your next shoot—whatever your style, budget or brief.