British Vogue, GQ, and Lululemon Team Up in London

This unique collaboration between British Vogue, GQ, and Lululemon offers a glimpse into the lives of two influential figures—author and broadcaster Elizabeth Day and ballet dancer and model Eric Underwood. Set against the stylish backdrop of Turnham Green, this project explored the theme of well-being and self-care, focusing on how individuals can curate morning routines that set the tone for a balanced and fulfilling day.

This collaboration was captured in a charming London home, available through The Location Guys. The expert team curated the perfect space to highlight self-care’s personal and physical dynamics. The visually stunning shoot showcased the elegance of the location and brought to life the unique ways that Elizabeth Day and Eric Underwood incorporate wellness into their daily lives.

 

Elizabeth Day on Self-Care

Elizabeth Day, best known for her popular podcast How to Fail, has long advocated for vulnerability and authenticity. In her interview with British Vogue, she delves into her morning routine, an integral part of her self-care practice. The stunning visuals from Turnham Green’s location house show her moving mindfully through the space, reflecting how she begins each day with intent and purpose.

For Day, mornings are about grounding herself before the busyness of the day takes over. She emphasises the importance of “making space for stillness,” a message that resonates with many readers who feel the demands of modern life pulling them in multiple directions. Whether through gentle stretching, meditation, or simply taking a few quiet moments for herself, Day’s approach to self-care prioritises mental well-being as much as physical.

In her conversation with Vogue, Day offers thoughtful insights on how small, consistent practices can foster resilience and balance, even amid professional and personal life pressures. This focus on self-care aligns perfectly with Lululemon’s mission to inspire mindful movement and well-being, making Day the ideal voice for this collaboration.

https://www.vogue.co.uk/bc/lululemon-elizabeth-day-self-care-advice

 

Eric Underwood’s Inspiring Morning Routine

On the GQ side of the collaboration, ballet dancer and model Eric Underwood brings a unique perspective to the conversation around morning routines. As someone whose career is rooted in physical discipline, Underwood understands the importance of starting his day in a way that sets both his body and mind up for success. His routine, as shared in his interview with GQ, combines fitness, mindfulness, and a commitment to physical health, beautifully captured in the Turnham Green location.

Underwood’s morning begins with a focus on movement—ballet exercises or stretches designed to keep his body in peak condition. His commitment to staying physically active is a testament to his discipline as a professional dancer. Still, it’s also an inspiring reminder of how we can all benefit from incorporating movement into our daily routines. The visual element of the shoot, with Underwood gracefully moving through the rooms of the London home, highlights the fluidity and grace that he brings to his practice.

But it’s not all about physicality. Underwood also speaks candidly about the importance of mental clarity and mindfulness. The morning offers him a chance to clear his mind and centre himself before tackling the day ahead. This blend of physical and mental preparation is part of his approach to self-care—a strategy that aligns with Lululemon’s ethos of holistic well-being.

https://www.gq-magazine.co.uk/bc/eric-underwood-shares-his-morning-routine

 

Collaborative Celebration of Wellbeing

This collaboration, which brings together British Vogue, GQ, Lululemon, and two celebrated figures in literature and dance, serves as a beautiful reminder of the importance of taking time for oneself. The stunning visuals and thoughtful interviews inspire readers to rethink their routines and showcase the power of a carefully chosen location in bringing these ideas to life.

 

The London Location

In the West London district of Chiswick, Turnham Green served as the ideal backdrop for this collaboration. The neighbourhood is known for its charming period homes, leafy streets, and a serene, village-like atmosphere—qualities that perfectly mirror the themes of tranquillity and introspection explored by the two British icons. The house, carefully selected by The Location Guys, provided the ideal aesthetic for the feature: light-filled rooms, calming colour palettes, and design elements that reflect understated elegance. The quiet beauty of this home allowed the personalities of Day and Underwood to shine through, seamlessly blending the location with the personal stories of well-being and resilience they shared.